The introduction to the Park Avenue restaurant began when it was just the bare walls of a building under renovation. Together, we created the logo and visual identity, following the visual guidelines of an already established restaurant group.
With the restaurant’s opening, we also launched its online presence: www.park-avenue.lt. Over time, the website evolved beyond just a branding tool, menu showcase, and Park Avenue guide—it became an online store as well.
In more than two years, we turned Park Avenue into a destination for both locals and tourists, utilizing various communication strategies: strong visuals, a well-planned strategy, and diverse advertising channels.
We successfully ran three highly impactful campaigns—Valentine’s Day dinner, a 12-course Christmas Eve dinner delivery, and an Easter menu delivery. Each of these had to be paused after just three days due to overwhelming demand, which exceeded our capacity to ful fill orders.
Focus:
Visual Identity / WEB Development / Social Media Marketing / Content Creation / Copywriting / Design / Digital Advertising / B2B Marketing / B2C Marketing / PR / OOH
Date
January 2023 – October 2024